The PsychHeal brand, in one page
I built this so anything with my name on it looks and sounds like me, whether it is the app, a poster in a hospital corridor, or a slide in someone else's talk. Take what you need, the only rule is honesty about what PsychHeal is and is not.
Logo
Default. Websites, headers, letterheads.
One continuous line, mind and spark. Use large.
Favicon, app icon, tiny sizes.
Clear space & size
- Keep empty space around the logo equal to the height of the spark.
- Never smaller than 24px tall for the mark, 96px wide for the lockup.
- On busy photos, put the logo on a plain panel instead of the image itself.
Please don't
- Recolour the mark outside lavender, white or ink.
- Stretch, rotate, outline or add drop shadows.
- Rebuild the wordmark in another font.
- Use the logo to imply I endorse a product or a treatment.
Core palette
Blush and lavender, calm but alive. Click a swatch to copy its hex.
One colour per room
Every section of PsychHeal wears its own colour, so you know where you are before you read a word. Research is deep indigo, support is warm, crisis pages are amber. Same skeleton, different light.
Home
.page-violet
About
.page-rose
Research
.page-research
Evidence
.page-ocean
Tests
.page-tests
Cancer support
.page-support
Mindfulness
.page-sage
Check-in
.page-sky
Echoes
.page-plum
Community
.page-teal
Sessions
.page-emerald
Pricing
.page-marigold
Helplines
.page-amber
Intake
.page-coral
Typography
Display, Instrument Serif
Aa Bb Cc
Small tools, real relief.
Headings only. Never for long paragraphs or buttons.
Body, Inter
Aa Bb Cc
Body copy sits at 15 to 16px with generous line height. Weights 400 for text, 500 for emphasis, 600 for labels. Nothing lighter than 400, it hurts on phones.
How PsychHeal talks
Do
- · Write like a person who has been through it, because I have.
- · Short sentences. Commas instead of dashes.
- · Say what a tool can do and what it cannot.
- · Name the source when a claim comes from research.
- · Always leave a door open to real help.
Don't
- · No diagnosing, no promising outcomes, no miracle language.
- · No corporate filler like "empower your journey".
- · No urgency tricks, countdowns or guilt.
- · Never call myself a psychologist or therapist.
- · No stock-photo happiness that nobody recognises.
The two sentences I keep everywhere
"PsychHeal is free, evidence-based self-help, built by one psychology graduate who needed it first."
"It is not therapy, not a diagnosis, and not a substitute for clinical care."
Name and addresses
- PsychHeal, one word, capital P and capital H. Never "Psych Heal", "PsychHEAL" or "psychheal" mid-sentence.
- psychheal.app is the live home today, and stays working forever.
- psychheal.com, once it is bought and connected, becomes the primary address and everything else redirects to it.
- Write links without the protocol in print, for example psychheal.com, and never with a trailing slash.